Privacy Policy

At BritBag, we engineer luggage built for life—and we protect your privacy with the same commitment. This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you visit our website or interact with our brand.

1. Information We Collect

Information You Provide to Us

When you contact BritBag, subscribe to our newsletter, register a warranty, or interact with our site, we may collect:

• Contact Information: Name, email address, mailing address, phone number
• Product Information: Purchase details, warranty registrations, product preferences
• Communication Data: Messages you send us, customer service inquiries, feedback
• Account Information: If you create an account, we collect login credentials and preferences

Information Collected Automatically

When you visit our website, we automatically collect certain technical information:

• Device Information: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, links clicked, search queries
• Location Data: General geographic location based on IP address
• Referral Information: The website or source that referred you to BritBag

Information from Third Parties

We may receive information about you from:

• Affiliate Partners: Amazon and other retailers where BritBag products are sold
• Analytics Providers: Services that help us understand website traffic and user behavior
• Advertising Networks: Platforms that deliver relevant ads to you
• Social Media Platforms: If you interact with BritBag on social media

2. How We Use Your Information

BritBag uses your personal information to:

Provide Our Services

• Process warranty registrations and claims
• Respond to customer service inquiries
• Send product information and updates
• Facilitate replacement wheel orders and repairs
• Manage your account and preferences

Improve Our Products and Website

• Analyze how customers use our website
• Understand which BritBag collections are most popular
• Test new features and designs
• Conduct market research and product development

Marketing and Communications

• Send newsletters about new BritBag collections (Himalaya, Stonesfield, Gannett, etc.)
• Provide information about promotions and special offers
• Share travel tips and luggage care guides
• Deliver personalized product recommendations

Legal and Security Purposes

• Comply with legal obligations and court orders
• Protect against fraud and unauthorized transactions
• Enforce our Terms and Conditions
• Defend our legal rights

3. Cookies and Tracking Technologies

BritBag uses cookies and similar technologies to enhance your experience on our website.

Types of Cookies We Use

• Essential Cookies: Required for website functionality (e.g., remembering your preferences)
• Analytics Cookies: Help us understand how visitors use our site (Google Analytics)
• Advertising Cookies: Used to deliver relevant ads about BritBag products
• Affiliate Cookies: Track referrals to Amazon and other retail partners

Managing Your Cookie Preferences

You can control cookies through your browser settings. Please note that disabling certain cookies may affect your ability to use some features of our website. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block cookies from specific websites
• Block all cookies
• Delete all cookies when you close your browser

Do Not Track Signals

Some browsers include a “Do Not Track” (DNT) feature. Currently, there is no industry standard for how to respond to DNT signals. BritBag does not currently respond to DNT signals, but we limit tracking as described in this policy.

4. Information Sharing and Disclosure

We share your information only in limited circumstances:

With Service Providers

We work with trusted third-party service providers who help us operate our website and business:

• Hosting Providers: To maintain our website
• Email Services: To send newsletters and communications
• Analytics Providers: To understand website usage (Google Analytics)
• Customer Service Tools: To manage inquiries and support

These providers are contractually obligated to protect your information and use it only for the services they provide to BritBag.

With Affiliate Partners

When you click an Amazon affiliate link on our website, you are redirected to Amazon. Amazon’s privacy policy governs any information you provide to them. We may receive commission information from Amazon, but we do not receive your personal payment information.

For Legal Reasons

We may disclose your information if required by law or in response to:

• Court orders or subpoenas
• Government or regulatory requests
• Legal proceedings or investigations
• Protecting our rights or the safety of others

Business Transfers

If BritBag is involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your information becomes subject to a different privacy policy.

With Your Consent

We may share your information with third parties when you give us explicit permission to do so.

5. Data Security

BritBag takes data security seriously—just as we engineer our luggage to protect your belongings, we implement measures to protect your personal information.

Security Measures

• Encryption: We use SSL/TLS encryption to protect data transmitted between your browser and our website
• Access Controls: Only authorized personnel have access to personal information
• Regular Audits: We review our security practices regularly
• Secure Hosting: Our website is hosted on secure, monitored servers

Your Role in Security

While we implement strong security measures, you also play a role in protecting your information:

• Use strong, unique passwords
• Keep your login credentials confidential
• Log out of your account when using shared devices
• Report suspicious activity to us immediately

6. Your Privacy Rights

BritBag respects your privacy rights under GDPR, CCPA, and state privacy laws.

Rights Under GDPR (European Users)

If you are located in the European Economic Area (EEA) or UK, you have the right to:

• Access: Request a copy of the personal information we hold about you
• Rectification: Correct inaccurate or incomplete information
• Erasure: Request deletion of your personal information (“right to be forgotten”)
• Restriction: Limit how we use your information
• Portability: Receive your information in a machine-readable format
• Objection: Object to certain processing activities
• Withdraw Consent: Withdraw consent for specific processing activities

Rights Under CCPA (California Residents)

California residents have the right to:

• Know: Request information about the personal information we collect, use, and share
• Delete: Request deletion of your personal information
• Opt-Out: Opt out of the “sale” of personal information (BritBag does not sell personal information)
• Non-Discrimination: Not be discriminated against for exercising your privacy rights

Rights Under Other State Laws

Residents of Virginia, Colorado, Connecticut, Utah, and other states with comprehensive privacy laws have similar rights to access, correct, delete, and opt out of certain data processing activities.

How to Exercise Your Rights

To exercise any of these rights, contact us at:

• Email: privacy@britbag-luggage.com
• Mail: BritBag Luggage, 3847 Commerce Drive, Suite 220, Austin, TX 78759, United States

We will respond to your request within 30 days (45 days for complex requests). We may need to verify your identity before processing your request.

7. Children’s Privacy

BritBag’s website is not directed at children under the age of 16. We do not knowingly collect personal information from children under 16.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. We will take steps to delete such information from our systems.

Our products are designed for travelers of all ages, but we require that purchases and warranty registrations be completed by adults (18 years or older).

8. International Data Transfers

BritBag operates from the United States. If you are located outside the United States, please be aware that information we collect may be transferred to, processed, and stored in the United States.

European Users

For users in the EEA and UK, we rely on the following legal mechanisms for data transfers:

• Standard Contractual Clauses approved by the European Commission
• Adequacy decisions recognizing certain countries as providing adequate data protection
• Your explicit consent for the transfer

We implement appropriate safeguards to ensure your information remains protected according to this Privacy Policy.

9. Third-Party Links and Services

Our website contains links to third-party websites, including:

• Amazon: Where BritBag products are sold
• Social Media Platforms: Facebook, Instagram, Twitter, Pinterest
• Retail Partners: Other authorized BritBag retailers
• Service Providers: Shipping companies, payment processors

Important: These third-party websites have their own privacy policies. BritBag is not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.

When you click an affiliate link to Amazon, Amazon’s Privacy Policy governs your interaction with their website. We receive commission information but not your personal payment details.

10. Retention of Your Information

BritBag retains your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy.

Retention Periods

• Warranty Information: For the duration of the warranty plus 7 years (to comply with legal requirements)
• Customer Service Records: 5 years after your last interaction
• Marketing Data: Until you unsubscribe or request deletion
• Website Analytics: 26 months (standard Google Analytics retention)
• Legal Records: As required by applicable law

After the retention period expires, we securely delete or anonymize your information. You can request earlier deletion by contacting us.

11. Marketing and Email Communications

Email Newsletters

When you subscribe to BritBag’s newsletter, we send you:

• New product announcements (Himalaya, Stonesfield, Gannett collections)
• Travel tips and packing guides
• Exclusive promotions and offers
• Luggage care and maintenance advice

Unsubscribing

You can unsubscribe from marketing emails at any time by:

• Clicking the “unsubscribe” link in any email
• Emailing us at hello@britbag-luggage.com
• Contacting us at the address below

Please note: Even if you unsubscribe from marketing emails, we may still send you transactional emails about your warranty claims, customer service inquiries, or other service-related matters.

Targeted Advertising

We may work with advertising partners to show you relevant ads about BritBag products on other websites. You can opt out of targeted advertising through:

• Network Advertising Initiative: optout.networkadvertising.org
• Digital Advertising Alliance: optout.aboutads.info
• Your browser or device settings

12. California “Shine the Light” Law

California Civil Code Section 1798.83 permits California residents to request information about our disclosure of personal information to third parties for their direct marketing purposes.

BritBag does not share your personal information with third parties for their direct marketing purposes.

If you are a California resident and have questions about this, you can contact us at privacy@britbag-luggage.com.

13. Changes to This Privacy Policy

BritBag may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or business operations.

How We Notify You

• We will update the “Last Updated” date at the top of this policy
• For material changes, we will notify you via email or prominent website notice
• We encourage you to review this policy periodically

Your continued use of BritBag’s website after changes to this Privacy Policy indicates your acceptance of the updated terms.

Previous Versions

If you would like to review a previous version of this Privacy Policy, please contact us at the address below.

14. Contact BritBag About Privacy

Response Time

We strive to respond to all privacy inquiries within 1-3 business days. For requests to exercise your privacy rights (access, deletion, correction), we will respond within 30 days as required by law.

Supervisory Authority

If you are located in the EEA or UK and believe we have not addressed your privacy concerns adequately, you have the right to lodge a complaint with your local data protection authority.

This Privacy Policy was last updated in January 2025 and reflects our commitment to protecting your privacy while providing you with information about BritBag’s lifetime-quality luggage.